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JOEL LEYDEN - Biography
Joel Leyden, a native of New York, has practiced international public relations, public affairs, crisis communications, journalism, social media and Internet marketing for over 20 years. Joel Leyden, whose Zionism goes back to being a war volunteer in several conflicts and IDF operations in Israel, has served as a senior media consultant to the Israel Ministries of Foreign Affairs, Trade, Tourism and Defense and the US State Department. Leyden has worked as an international media consultant for the Israel Prime Minister's Office, Ehud Olmert, Benjamin Netanyahu, [4], the Israel Ministry for Foreign Affairs, the Israel Ministry of Trade and Industry, the Israel Ministry of Tourism and the Israel Defense Forces [5][6] where he was awarded a commendation for his crisis communications work during Operation Defensive Shield. Leyden served as a media consultant to the government during Operation Defensive Shield and when Israeli Astronaut Col. Ilan Ramon perished in the Space Shuttle Columbia disaster on February 1, 2003. Leyden has also served several times as a humanitarian officer in the Israel Defense Forces and promoted the concept [7] of improving relations with the Palestinians at one of the very few points of contact between Israelis and Palestinians - Israeli security checkpoints. Joel Leyden also served as senior media adviser to the International Coalition for Missing Israeli Soldiers [8]where he succeeded in having former PA / PLO leader Yasser Arafat admit that he knew where the IDF soldiers were and provided the dogtag of Zaharia Baumel to then Israel Prime Minister Yitzhak Rabin [9].
Joel Leyden, who is a professional cross-cultural consultant and served as director for Berlitz's Middle-East Cross Cultural programs [10] [11] [12], has created dozens of local and international community and professional on-line forums [13] in Yahoo groups, Facebook, Twitter and Instagram which today consists of a reach transcending five million. During the IDF Operation Grapes of Wrath Leyden provided free Internet service to the hundreds of Israeli children who were confined to air raid shelters in northern Israel.[14] Joel Leyden, the father of three children, is a leading father's and children's rights activist in Israel advocating equal access and reforms in Israel's gender bias family court custody laws and public child welfare departments for children of separated and divorced parents in Israel. In 2008, Joel created the Family First party and ran for mayor of the city of Ra'anana, Israel. He was not interested in securing the office, but as stated in the Haaretz newspaper, wanted to make father's rights, children's rights and the practicing of gender bias discrimination in Ra'anana's Child Welfare department a campaign issue.
In the States, Joel Leyden was a media adviser to former New York Mayor Ed Koch, former New York Governor Mario Cuomo, Senator Edward Kennedy, Donald Trump, Ted Cruz and more recently the Democratic Party. Joel Leyden coordinated several national and international media events with personalities including former President Ronald Reagan, Nixon adviser Henry Kissinger, holocaust survivor Elie Weisel, Prime Minister Shimon Peres, President Bill Clinton and President George W. Bush[15]. Leyden served on the first board of directors of the Alzheimer's Association in New York City. As a former ski racer and licensed ski instructor, Leyden has promoted the Israeli Mt. Hermon ski resort. Joel Leyden was also responsible for coordinating the first marathon run through the streets of Jerusalem.
Joel Leyden has worked with HIAS, the United Jewish Appeal, the Israel Forum, the Israel Chamber of Commerce, the Association for Missing Israel Soldiers and the Israel Export Institute, served as a senior editor at the Jerusalem Post [16] and as a media advisor to the Israel Government Press Office during the first Gulf War. Joel Leyden covered the aftermath of the 9/11 terrorist attacks from New York City for the Jerusalem Post, Israel TV, Israel Radio English news and the Israel News Agency ([17]). Leyden serves as the Executive Director of Jews Against Hate - a non-profit organization dedicated to combating anti-semitism.
Joel Leyden founded the IsraelPr Internet discussion group. This group brings together over 200 public relations and public affairs consultants world wide who are able to provide various Israeli governmental ministries with real-time advice. He is also credited for creating and operating several non-profit on-line community support groups on Yahoo! and Facebook for Israel's Anglo community such as NewRaanana, Israel Anglo Singles, Israel Children , Israel Anglo Homes and Doing Business In Israel. Leyden recently created the first global SEO political contest in response to the Holocaust cartoon contest sponsored by Iran's best selling daily newspaper Hamshahri. [18] There were over 40 million Internet page views indexed by Alexa for this non-profit, SEO contest Website that Leyden built and mass marketed.
A pioneer in Web 2.0, Web 3.0 Joel Leyden lectures on the development of Internet marketing, social media, branding, crisis communications at Universities in Israel and abroad. Recently, Joel has had several speaking engagements on the topics of anti-semitism and security solutions to the threats against the Jewish community. — Jewish News Agency (™) (@JewishNewsUSA) May 24, 2019
References
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