JoelLeyden, a native of New York, has practiced
international public relations, public affairs, crisis communications,
journalism and Internet marketing for 25 years [1].
Leyden,
whose Zionism goes back to being a war volunteer in the Yom
Kippur War, serves as a media consultant to the Israel Ministries
of Foreign Affairs, Trade, Tourism and Defense.
As an Internet and public relations pioneer in Israel, he co-created
Israel's first commercial Website - NetKing in 1995. In
addition, Leyden produced the first Website for an Israeli prime
minister, established the first condolence Website for assassinated
Israeli Prime Minister Yitzhak Rabin[2],
created the Israel Defense Forces Website, was the first SEO -
search engine optimizer in Israel and serves today as both commercial
PR / SEO ([3])
and publisher of the Israel
News Agency, Israel's first on-line news organization
and the United States News Agency.
Leyden, a political
centrist, has served in the IDF combat engineers, the IDF Spokespersons
Office
and today serves in the Israel
Border Police (res.) - MAGAV.
Leyden
has also served several times as a humanitarian officer in the
Israel Defense Forces and promoted the concept [7]
of improving relations with the Palestinians at one of the very
few points of contact between Israelis and Palestinians - Israeli
security checkpoints.
Leyden
also served as senior media advisor to the International Coalition
for Missing Israeli Soldiers [8]where
he succeeded in having former PA / PLO leader Yasser Arafat admit
that he knew where the IDF soldiers were and provided the dogtag
of Zaharia Baumel to then Israel Prime Minister Yitzhak Rabin
[9].
Joel reporting
for the Israel News Agency on the historic visit of
US President George W. Bush to Israel for her 60th birthday.
Leyden,
who is a professional cross-cultural consultant and served as
director for Berlitz's Middle-East cross cultural programs [10][11][12],
has created dozens of local and international community and professional
on-line forums [13]
in Yahoo groups and Facebook which today consists of thousands
of members. During the IDF Operation Grapes of Wrath Leyden provided
free Internet service to the hundreds of Israeli children who
were confined to air raid shelters in northern Israel.[14]
Joel
Leyden, the father of three children, is a leading father's and
children's rights activist in Israel advocating equal access and
reforms in Israel's gender
bias family court custody laws and public child welfare departments
for children of separated and divorced parents in Israel. In 2008,
Joel created the Family
First party and ran for mayor of the city of Ra'anana, Israel.
He was not interested in securing the office, but as stated in
the Haaretznewspaper, wanted to make father's rights, children's rights
and the practicing of gender bias discrimination in Ra'anana's
Child Welfare department a campaign issue.
In
the States, Leyden was a media advisor to former New York Mayor Ed Koch, former
New York Governor Mario Cuomo, Senator Edward Kennedy and the Democratic Party.
Joel Leyden coordinated several national media events with personalities including
former President Ronald Reagan, Nixon advisor Henry Kissinger and holocaust survivor
Elie Weisel[15].
Leyden
served on the first board of directors of the Alzheimer's Association
in New York City. As a former ski racer and licensed ski instructor,
Leyden has promoted the Israeli Mt. Hermon ski resort. Joel Leyden
was also responsible for coordinating the first marathon run through
the streets of Jerusalem.
Leyden
covered the aftermath of the 9/11 terrorist
attacks from New York City for the Jerusalem Post,
Israel TV, Israel Radio English news and the Israel News Agency ([17]).
Joel
Leyden founded the IsraelPr
Internet discussion group. This group brings together over 200
public relations and public affairs consultants world wide who
are able to provide various Israeli governmental ministries with
real-time advice. He is also credited for creating and operating
several non-profit on-line community support groups on Yahoo!
and Facebook for Israel's Anglo community such as NewRaanana,
Israel
Anglo Singles, Israel
Children , Israel
Anglo Homes and Doing
Business In Israel.
Leyden
recently created the first global SEO political contest in response
to the Holocaust cartoon contest sponsored by Iran's best selling
daily newspaper Hamshahri. [18]
There were over 40 million Internet page views indexed by Alexa
for this non-profit, SEO contest Website that Leyden built and
mass marketed.
Joel,
a pioneer in Web 2.0, lectures on the development of Internet
marketing and Web 2.0 at Universities in Israel and abroad.
Joel
Leyden, who has university degrees in journalism, psychology and
mass communications, resides in Ra'anana, a suburb north of Tel
Aviv, Israel and in New York City.